Number, please! The only problem was, most Americans didn't want to become just a number in the U.S. Postal System when zip codes were introduced to help streamline the mail service. So to the rescue comes a dashing figure in blue, Mr. Zip, delivering his mail in rain or hail, to the tune of "Zip-a-dee-doo-dah" sung by Ethel Merman. Mr. Zip's charming delivery of the new zip code campaign changed the way America mails its letters, and made zip codes a household name. He was retired in 1980 when the Zip+4 campaign was introduced, but his illustrious career in public service will be long remembered.
This child's toy is red, white, and blue, and rolls along when pulled by its string. A simplified figure of Mr. Zip can be seen riding in the front of his mail truck.
